Every NFL team hiring a new head coach hopes to get the sort of boost that the New York Giants and Minnesota Vikings got from their new hires in 2022.
Brian Daboll took over a 4-13 Giants team that hadn't won a playoff game in 11 seasons and immediately led them to a wild-card victory in Minnesota. Kevin O'Connell's Vikings were disappointed to lose at home, but after a 13-4 season and an NFC North title, Minnesota dramatically surpassed the preseason expectations of even their most optimistic fans.
The Giants and Vikings went with a very traditional path for their new coaches. They coordinated two of the league's best offenses, Daboll with the Bills and O'Connell with the Rams. O'Connell was one of the many coaches around the NFL to serve under Sean McVay, who was himself one of the best hires of the past decade for the Rams. Teams always chase the young, exciting offensive assistant to help spur their offenses, but McVay turned that trend into a mania.
Both teams should feel great about their coaching choices right now. But will they feel that way in a year? History suggests that one or both coaches might face more adversity in 2023. So let's look back at recent breakout offensive coaches in their first seasons as head coaches and what happened to them the following campaign, and see if that tells us anything about what's up next for the Giants, the Vikings and their celebrated coaches this upcoming campaign.
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Past breakout offensive coaches
Red flags for Vikings and Giants
Let's start by running through the first-time NFL head coaches who helped bring their teams to immediate success over the past decade. Keep in mind that I'm exclusively considering offensive-focused coaches like Daboll and O'Connell, so I won't be mentioning Sean McDermott's work in Buffalo. Likewise, we're looking for coaches who immediately turned things around, so Zac Taylor's eventual success in Cincinnati after starting 6-25-1 in his first two seasons wouldn't qualify. The first-time NFL head coach qualifier keeps out Andy Reid's incredible run in Kansas City, too.
That leaves us with 10 offensive coaches who sparked instant success in taking their teams to the postseason:
So, that's 10 first-time head coaches over the past decade who made it to the playoffs during their first season in charge. Five never made it back to the postseason, with Stefanski still attempting to do so with the Browns. Nagy and Reich made one trip to the wild-card round without winning. Just three of these 10 coaches -- LaFleur, McVay and Sirianni -- won a playoff game after their impressive first campaigns in charge.
Giants and Vikings fans who are thrilled with their current coaches are surely expecting Daboll and O'Connell to buck the trend and be more like the McVays and Siriannis of the world than the Gases or McAdoos. Let's see whether we can draw any conclusions about their chances from what happened in their first seasons in charge. There are five red flags in the résumés of either the Giants or Vikings that stand out as concerns in 2023. Were they also warning signs for some of the disappointing teams in past years?
A win is a win in the record books. If you want to sustain your success, though, you're probably better off winning games in the first three quarters than you are by waiting to pull things out in the final stanza. Both the Giants and Vikings thrived by earning victories in the fourth quarter last season; Kirk Cousins had a league-high eight fourth-quarter comeback wins after racking up 14 across his prior 10 seasons combined, while Daniel Jones picked up four with the Giants.
To measure just how dependent these teams were on what they did in the fourth quarter, we can split their win expectancy added (WPA) out by quarter. Across the first three quarters of their games in 2022, the Vikings actually cost themselves 1.6 wins, which was in line with how the Rams and Broncos performed in the first three quarters of their games. The Giants were also below-average, generating minus-1.2 WPA over the first 45 minutes of their contests.
In the fourth quarter, of course, they turned things around. The Giants generated 2.2 WPA in the final quarter and overtime, which was the second-best mark in football. The Vikings were off the map. Cousins & Co. captured a staggering 6.1 WPA in the fourth quarter and overtime, putting them nearly four full wins clear of anybody else in 2022. Going back through 2009, no team had previously generated five WPA in the fourth quarter in a single season.
The gap between how the Vikings performed in the fourth quarter and the first three quarters, then, was 7.7 wins. No team since 2009 has improved their lot in the fourth quarter quite as significantly as the 2022 Vikings. And the Giants, who improved by 3.4 wins in the fourth quarter, rank 33rd out of 448 teams over that same stretch.
None of the teams on our list above played this sort of way, which might be a blessing for the Giants and Vikings. The bad news, unfortunately, is that teams that have played that way generally took a step backwards the following season. The 32 teams that finished between the Vikings and Giants weren't able to keep up their fourth-quarter heroics the following season; they went from generating a combined 90.2 WPA in the fourth quarter to just 19.2 the subsequent year. And their overall record declined by an average of 1.7 wins per 17 games.
Well, you knew this was coming. I like using a team's record in games decided by seven points or fewer as the best measure of what they did in close games, but stretching it to eight points might do more justice to what the Giants and Vikings did a year ago. The Giants went 8-4-1 in games decided by eight or fewer, with their only win by more than eight points coming in a blowout victory over a tanking Colts team with Foles and Sam Ehlinger at quarterback in December.
The Vikings, meanwhile, were without historical precedent. They became the first team in NFL history to go 11-0 in games decided by eight points or fewer. No team had ever gone 9-0 or 10-0 in those same contests. A surprising number of teams who posted gaudy records in one-score games during the regular season then lost a close game in the playoffs, with the 2020 and 2021 Packers as recent examples. So of course, the Vikings proceeded to then lose by seven points to the Giants in the wild-card round.
Teams that win all of their close games in a given year don't keep that up the following season. If we go back through 1950 and look at the NFL franchises that played at least five games decided by eight points or fewer and went undefeated in those contests, they weren't able to hold onto their mastery of the narrow margins. After going 110-0 in those close games, those teams went a combined 73-68-4 (.518) the following season. Convincing yourself you can win coin flips is a dangerous way to survive in the NFL.
Surprisingly, only a handful of the teams in our playoff comparables were disproportionately successful in their one-score games. One of those teams was the 2019 Packers, who kept up their magic in 2020 and 2021 (at least in the regular season) before finally coming back to Earth this past year.
The others looked like mirages at the time and did not meet expectations. The Dolphins and Giants were both on my list of teams likely to decline in 2017 because of their record in close games, and after going a combined 16-5 in games decided by eight points or fewer the prior season, the Fins and Giants went 7-8 in those same contests the following season. Their overall records collapsed by a combined 12 wins in the process.
The 2020 Browns were a feel-good story, but they also made my list of teams likely to decline the following season and dropped from 11-5 to 8-9. Their record in close games dropped from 7-2 to 5-6. Those examples -- and the others we have over the years -- don't bode well for the Giants and Vikings in 2023.
Our first two concerns have leaned on the Vikings, so let's go with one more focused on the Giants. Good teams don't turn the ball over, of course, but sustaining extremely low giveaway rates is more difficult than it might seem. It's unique -- protecting the football is a strong indicator of what wins games in a given season, but it's also a strong indicator of which teams are likely to decline the following season.
The Giants thrived on offense by protecting the football last season. Jones posted the league's lowest interception rate at 1.1%, marking the third consecutive season in which he reduced his pick rate. Daboll's offense turned the ball over on just 7.3% of their possessions in 2022, which was the lowest mark in football. Their 16 giveaways were the second-fewest of any team in football, with only the Lions turning the ball over less often.
If we just take the top five teams in total giveaways each season from 2002 through 2021 and track what they did the following season, Giants fans might have a reason to be worried. Just 25 of those 100 teams made it back to the list the following season. The average team fell down the rankings by an average of nearly 10 spots and generated an average of 6.3 more turnovers than they had the prior season. Unsurprisingly, their win totals also declined: Those teams fell off by an average of 1.4 wins. (Both of those numbers are adjusted for a 17-game schedule.)
Generally, though, this hasn't been worrisome for our recent first-year offensive coaches. Only three of those 10 teams we talked about earlier finished in the top five in giveaways, and two of them were the 2019 Packers and 2021 Eagles, who only built on their success. The 2013 Eagles fell from fourth in giveaways to dead last the following season, and it likely cost Kelly a playoff berth.
Jones has improved at protecting the football with each season, and while it's tough to ask him to run a 1.1% interception rate again, chances are that he'll look more like the player we saw in 2021 (1.9%) than the rookie from 2019 (2.9%). Daboll is expected to open up the offense a bit after Jones threw the shortest average pass of any quarterback in football last season, which creates the possibility of more giveaways; striking that fine balance will be essential for him in 2023.
One other thing that might help the Giants: Their takeaway rate is likely to improve in 2023. Despite posting one of the lowest giveaway rates in football this past season, the Giants finished with a turnover margin of only plus-3. Don Martindale's defense forced a mere 19 takeaways, which was 25th in the NFL. Their six interceptions were tied for the fewest of any team in the NFL with the Raiders. While the Giants are likely to turn the ball over more often in 2023, they're also probably going to force more turnovers when they're on defense.
An old Bill James corollary, the Plexiglass Principle holds that teams that make a dramatic rise in some element of their play in a given season almost always give some of those gains back the following season. As an example, the Patriots jumped from 27th in the league in scoring offense during Cam Newton's season at the helm in 2020 to sixth in 2021. After coordinator Josh McDaniels left for Las Vegas and was replaced by Joe Judge and Matt Patricia, the Patriots split the difference and were 17th in points per game in 2022.
If we use a more robust metric like DVOA, we can see there's an obvious candidate for concern here. The Vikings actually took a step backward on offense by DVOA in O'Connell's first season at the helm, dropping from 16th to 20th. Daboll, meanwhile, sparked an offensive resurgence in New York in 2022, with the Giants jumping from dead-last in offensive DVOA to 10th.
Naturally, given that our 10 recent example teams hired offensive coaches and then made the playoffs in Year 1, several of them experienced this sort of spike. What happened next usually wasn't as pretty:
This isn't limited to the teams in our group. If we go back through 1994 and look at the teams that improved by 15 spots in the offensive DVOA rankings in a given year, more than 80% of them took a step back by the same metric the following season. The average offense in that group fell off by about seven spots in the rankings, which would bump the Giants just on the wrong side of league average.
Could the Giants be the exception to that group? Of course. I'm sure Giants fans will point to the playmakers added at receiver and a second year for Jones in Daboll's system as reasons for them to continue to make strides, and those are very reasonable arguments. At the same time, every one of the teams in that group had their own arguments for continuing to thrive, and most did not. The Giants weren't a very healthy team in 2022, but Jones and Barkley were healthy for the entire season for the first time in their four campaigns together. An injury to the quarterback or halfback alone might be enough to scuttle New York's chances of staying in the top 10 on offense in 2023.
This one seems simple. If you hire an offensive guru and improve, it helps to see that improvement come on both sides of the football. We didn't really see that for the Giants or Vikings in 2022. Those teams had a habit of coming up with big plays on defense in the fourth quarter, but neither was effective on a snap-by-snap basis, with the Vikings ranking 27th in DVOA and the Giants placing 29th. If you prefer EPA per play, the Vikings were 22nd and the Giants were 28th.
When our breakout teams didn't field a good defense, their success often dissipated in Year 2. The 2013 Eagles, 2013 Chargers, 2016 Dolphins and 2020 Browns all ran out defenses ranked 20th or worse in DVOA during their unexpected playoff runs. The only team in that group that struggled on defense and improved dramatically the following season were the 2021 Eagles, who were 25th in DVOA before adding James Bradberry, C.J. Gardner-Johnson and Haason Reddick and finishing sixth a year ago. (Of course, they're now subject to the Plexiglass Principle.)
The Giants and Vikings can make cases for improving on defense in 2023. The Giants have a talented front seven and used a first-round pick on cornerDeonte Banks. The Vikings were a mess in the secondary and imported a talented young cornerback in Byron Murphy Jr., although he'll replacePatrick Peterson, Minnesota's top corner in 2022. Daboll has a respected defensive coordinator in Martindale, while O'Connell fired veteran Ed Donatell after one season and replaced him with well-regarded former Dolphins head coach Brian Flores.
What's important to keep in mind, though, is that improving a little bit on that side of the ball isn't likely to produce superior results to what these two teams enjoyed in 2022. The Giants and Vikings each posted a record that was out of line with how they respectively played this past year. History tells us that they'll need to drastically improve their underlying level of performance to simply keep their record, let alone take a step forward in 2023.
Comparing them to teams from the recent past might be foolish. It's only a 10-team sample. Every team's circumstances are different, and some of the ways the Giants and Vikings won games last year (notably their emphasis on the fourth quarter) were unique among breakout teams from past years. Great coaches like McVay and LaFleur were able to keep their new teams' level of play up for years to come, and there's no reason for us to believe that Daboll and O'Connell are more like Gase or McAdoo.
At the same time, the evidence certainly suggests that the odds are stacked against the two breakout coaches in the NFC. Their teams won in unsustainable ways a year ago, and neither roster added drastically more talent this offseason. There are no guarantees in the NFL, and it's difficult to project what will happen next year, let alone two or three years down the line. The preponderance of evidence, though, suggests that these two teams will take at least one step backward in 2023.