It's online dating to the extreme, but Pickett thinks it's so simple, it just might work. A man can just go on her site and fill out a profile.
"I think what happens a lot is men will go to the dating Web sites and they just sort of have to plow through hundreds of different profiles," Pickett said today on "Good Morning America."
"The goal was try to make it easier for men and say, 'Here's this Web site where you can easily go and learn about me and watch the videos.' It's not just my picture and you meet me and I look different from my picture. I have videos up there. I have friends talking about me."
Pickett said like many women who work in New York City, she was extremely focused on her career in her 20s and 30s and didn't spend time looking for Mr. Right. Now after one failed engagement and around 100 fruitless Internet dates, she's decided to get more proactive.
Pickett acknowledged that her efforts might be perceived as desperate.
"I do worry about it," she said. "But I think there's a little of a double standard. I think of shows like 'The Bachelor,' they don't ever refer to the guy as desperate, but always the women."
"It's supposed to be fun. It's supposed to be a great way to learn about me. I don't think I come across as desperate on the Web site. I think once they get to know me, I'm pretty easygoing, I'm a fun person. But if that's the perception they want to take away, I can't really do anything about that."
Web Visitors Can Weigh In on Dates
Pickett said she doesn't have a long list of qualifications a man must meet. She's looking for someone adventurous, easygoing, loyal and with a sense of humor.
"I'm really open to meeting a lot of people from different backgrounds, ages, ethnicities," she said.
Pickett's friends and family will also check out prospective matches.
"I don't want the men to think we're going to come and criticize you, because that's not what it's about at all," she said. "It's about helping me find who is a good fit for me. Sometimes you don't have the right perspective when you're out there looking. And sometimes you dismiss a person because you think they're not right, and your friend will point out, 'Wait a minute, Neenah, think about this.'"
People who visit the Web site can also weigh in on Pickett's suitors and she said "learn from my mistakes along the way."
So what happens if she doesn't find her soul mate by 2010?
"I said at the end of 52 weeks if I don't find him, I'm going to take a year off from dating. I think after 52 weeks, I'll probably need a break so that will be fine," Pickett said.
"But I'm excited. I think it will happen in 52 weeks. I'm pretty comfortable with that."