Forever 21 issues apology after plus-size customers receive diet bars inside of packages

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Wednesday, July 24, 2019
Customers outraged after Forever 21 gave them diet bars with plus-sized purchases
Customers are outraged after they say Forever 21 gave them diet bars with their plus-sized purchases.

Forever 21 has issued an apology after several plus-size customers said they felt body-shamed after receiving an Atkins diet bar inside of their package.

Multiple shoppers took to social media to complain about the fashion retailer after receiving diet bars they didn't order.

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The company said the free samples were sent out as part of a marketing campaign and were included with online orders in all sizes and categories.

Forever 21 apologized for the incident and called the move an "oversight."

The company said all free samples have been removed from future orders.

Atkins released the following statement:

"Today's Atkins is focused on a lifestyle nutritional approach where everyone can benefit from overall health and wellbeing. Our brand evolution is reflected in the current marketing efforts to highlight the health benefits of eating a low carb/low sugar Atkins lifestyle, with a portfolio of nutritious and delicious snacks for everyone. The intention of sampling Atkins products is to share snacks that taste great with optimal nutritional benefit."