Clearing up a trade publication snafu

Seven On Your Side
January 7, 2008 3:14:41 PM PST
A Queens man spent thousands of dollars to advertise his company in a trade journal but when it never got published, he couldn't get his money back. That's when he turned to 7 On Your Side.

Frank Tedeschi is trying to sand and lacquer his way to success.

Now Frank is trying to put new shine on his furniture re-finishing business, so he paid two grand to put his advertisement in a trade journal.

"It's an architectural trade publication that goes to decorators, designers, architects, etc," Frank said.

Frank signed a contract in December 2006 that promised to place Frank's ad in nine thousand publications. But more than a year later? The books were never made.

"Before you know, it was August, September. I still didn't have this guide then I'm saying, what the heck is going on, I had paid them in full," Frank said.

So we called the Source Book company. They pointed to their Web site, saying Frank's ad was already running there. And according to contract's fine print, that "satisfies" their deal.

Tappy: "But that's not what you paid for?"
Frank: "But I did not pay for that. I paid for a hard cover source guide that would be left in the office on the desk in all these trade people's offices."

The company agreed their contract sent out a mixed message. So after our calls, Frank got a full refund and his ad will remain on their Web site for free.