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Imagination First

September 27, 2009 5:57:10 AM PDT
At the center of Imagination First, a new book, is a set of universal practices for opening minds at work, home and play. The Executive Director of the Lincoln Center Institute and co-author of Imagination First, Scott Noppe-Brandon, joined us with details. What is this book, Imagination First, about?

My co-author and I believe that imagination, which is the ability and willingness to conceive of new possibilities, is central to success in life. In business, imaginative thinking is the only competitive advantage that can't be outsourced. In schools, students that are taught creative problem solving are the ones that have a competitive edge.

I always thought that imagination is something you were born with, or not. Isn't that true? Or can you learn it?

Imagination is something we can all cultivate - with practice. Our book shows how. At the heart of Imagination First is a set of practices for opening up your mind at work, at home, at play. These practices are designed to enable anyone - from corporate executive to platoon sergeant to preschool teacher - to get unstuck, get your mind out of a rut, to reframe challenges, and help others do the same.

Where can our audience buy the book?

Amazon.com, Barnes & Noble, Borders, etc. We'll be doing a talk and book signing on October 20th at the Barnes & Noble Lincoln Square on Manhattan's Upper West Side.

If they want to learn more about the subject of imagination, is there a website you can direct people to?

www.ImaginationFirst.com


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