Protestors walked up the sidewalks of Manhattan's East Side, along world-famous streets like Fifth Avenue and Park Avenue that are lined with swank apartment towers.
They paused outside buildings where they said media mogul Rupert Murdoch, banker Jamie Dimon and oil tycoon David Koch had homes and expressed concern about how much less the wealthy will pay - and who would be harmed because of those lowered tax revenues - when New York's 2 percent "millionaires' tax" expires in December.
"I have nothing against these people personally; I just think they should pay their fair share of taxes," said Michael Pollack, 52, an office worker in a law firm.
He held up a sign with a saying attributed to department store founder Edward Filene: "Why shouldn't the American people take half my money from me? I took all of it from them."
"It's time for a new New Deal," Pollack said.
The march was the first in the weeks since the protest began that identified specific people as being part of the 1 percent of the wealthiest Americans the demonstrators say are enriching themselves at the expense of others, through the influence of corporations and corporate culture on American society.
At one point, protesters stopped in front of a building where they said Dimon, JPMorgan Chase chairman and CEO, has an apartment.
"Where's our bailout?" they screamed. "How do we end this deficit? End the war, tax the rich!"
JPMorgan was among the banks that received federal bailout funds, and has since paid them back.
Dimon got supportive words Monday from Mayor Michael Bloomberg, who said, "He's brought more business to this city than maybe any other banker in (the) modern day. ... To go and picket him, I don't know what that achieves. Jamie Dimon's an honorable person working very hard. He pays his taxes."
Marcher Bahran Admadi, a former taxi driver and art dealer who is now unemployed, said it wasn't a personal attack against the rich.
"I have nothing personal against them; as human beings we are all the same, but some of them take people's blood," he said. "Everything goes up the ladder while we work harder and harder."
Meantime, "Occupy Wall Street" protesters have been camped out for weeks in lower Manhattan's Zuccotti Park, near Wall Street, saying they're fighting for the "99 percent," or the vast majority of Americans who do not fall into the wealthiest 1 percent of the population.
Their causes range from bringing down Wall Street to fighting global warming. The movement gained traction through social media, and protests have taken place in several other cities nationwide.
In Boston, hundreds of college students marched through downtown Boston on Monday and gathered on Boston Common, holding signs that read "Fund education, not corporations."
The protesters are angry with an education system they say mimics "irresponsible, unaccountable, and unethical financial practices" of Wall Street.
More than 120 protesters in Boston were arrested overnight after they ignored warnings to move from a downtown greenway near where they have been camped out for more than a week, police said.
Several hundred protesters were arrested in New York more than a week ago after police said they ignored warnings not to block traffic on the Brooklyn Bridge. There was no immediate word on any arrests Tuesday.
The protest comes as New York Comptroller Thomas DiNapoli released a report showing that Wall Street is again losing jobs because of global economic woes, threatening tax revenue for a city and state heavily reliant on the financial industry.
"Excessive risk-taking on Wall Street was a major factor leading to the financial crisis and the recession," DiNapoli said. "Regulatory changes that reduce risk and focus attention on long-term profitability rather than short-term gains will enhance stability."
Christopher Guerra, a 27-year-old artist and Occupy Wall Street protester from Newark, N.J., said he thought the job losses weren't necessarily bad.
"That means more people on our side," said Guerra, who calls himself an Eisenhower Republican but says he's opposed to today's corporate behavior. "The companies are destroying this country by helping themselves, not the people, and pushing jobs out of America.
"If they get shafted, they will realize that what we are saying is true."
Contributing to this report were Associated Press writers Laura Crimaldi in Boston, and Kiley Armstrong, Deepti Hajela, Colleen Long in New York.