'Nutricosmetics,' worth the price?

February 22, 2012 8:18:57 PM PST
Makeup artist Sue Devitt has developed edible products to help improve skin.

"It's very smooth, it's really hydrating, it tastes delicious," said Sue Devitt, a celebrity makeup artist.

Devitt was describing her newest product, The Beauty Booster.

It contains a mix of berries, grapes, and horsetail extract. You're supposed to apply it to the skin, but also eat it. It's just a couple of drops a couple of times a day.

"It diminishes fine lines and wrinkles, and it also replenishes the hydration, really rejuvenates the skin on a deep level both from the inside and the outside," Devitt said.

Beauty from within is the newest catch phrase for the newest billion dollar beauty trend called "Nutricosmetics." They are liquids, pills, and even energy bars all meant to be eaten, sipped or swallowed. Nutricosmetics are filled with ingredients antioxidants and fatty acids with claims to give you beautiful and glowing skin.

But if you try any of the products, keep in mind the claims come with a cost. Eyewitness News found prices all the way up to $137. Even though the products are designed to be consumed they are considered cosmetics or supplements, not food, so they are not regulated by the Food and Drug and Administration.

That also means the makers of the products don't have to prove whether they work or not and most medical experts agree the marketing is ahead of the science.

"We really don't have the research to support that just by having a few drops your skin is going to glow," said Dr. Wahida Karmally, Director of Nutrition at Columbia University Medical Center.

She says the best way to get the nutrients your skin needs is through food. She recommends a daily smoothie.

"Take a glass of skim milk. It has protein, Vitamin A, Vitamin C, and riboflavin. Add to it half a cup of blueberries, then put in some Chia seeds or flaxseed powder. An interesting smoothie can be made with less than 200 calories that would fulfill all the needs to get your skin to look youthful," Dr. Karmally said.

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