The auction was part of a settlement with the State of New Jersey and a store accused of defrauding customers.
It was the final effort to sell off every single piece of formal wear, to unload even the fixtures of Red Carpet Pageant and Prom store in Wayne.
The store was shuttered and the owners are being sued by New Jersey's Attorney General.
"A complaint was filed by the attorney general's office against the owners of the store for consumer fraud among other things," said Andrea Sullivan, a court representative.
This after many complaints that money was taken, but dresses weren't ordered or delivered, leaving prom queens and pageant princesses in a pinch.
"Those people have been contacted and have been requested that they file with the Office of Consumer Affairs," Sullivan said.
About two dozen buyers showed up, but the problem for some is that they were not their style.
Style is in the eye of the beholder.
One dress says $598, but it and others went for as little as $0.
It called for an all out effort to try to get top dollar.
Most of the hundreds of dresses were divided into sets of 10 and sold to other shop owners, except, for instance for Heather, who had her eye on a white strapless gown.
"It's for my wedding, 'm getting married in May," said Heather Reiss, a Clifton resident.
Heather's bid won. She paid $25.
Once all the money is in, the court will pay off as many creditors and customers as possible, as the owners await their day in court.
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