Americans are expected to spend more on cannabis than cookouts this fourth of July, according to global regulatory compliance technology company Akerna.
The company anticipates an 87% increase in cannabis sales above daily averages over the holiday weekend.
"For the first time in the past five years the 4th of July falls on a Saturday," Akerna Business Intelligence Architect James Ahrendt said. "We anticipate sales will start to increase Thursday, July 2, with an 80% increase over daily averages culminating in an 87% increase over average daily sales over the holiday weekend."
Akerna expects Friday, July 3 to be the highest-grossing day of the year, surpassing April 20, an unofficial holiday among marijuana enthusiasts.
More than three-quarters of consumers plan to celebrate Independence Day, according to the National Retail Federation.
They expect to spend an average of $76 on their celebrations.
Akerna says the average cannabis order total will be close to $100, an increase of $11 more than the average order total for all other days this year.
Cannabis sales are expected to reach over $260 million in three days, which is about $86 million a day, according to Akerna.
About 45% of sales will be of marijuana flower, vaporizer cartridges and pens sales should be 35%, the last 20% will be concentrates and edibles.