A group of carolers helped to celebrate what is known as 'The Miracle on Madison Ave.'
ALSO READ | NY, NJ residents set up community refrigerators to help feed hungry neighbors
55 stores will donate 20 percent of their sales from Saturday to pediatric cancer care at Memorial Sloan Kettering.
"It's really an important tradition here in our neighborhood that people come out to shop for such a great cause, and it's a perfect day to make your shopping count for so much more," said event organizer Matthew Bauer.
This is the 34th year for the event.
ALSO READ | Teen has been collecting toys for kids in the hospital for 10 years
* Get Eyewitness News Delivered
* More Manhattan news
* Send us a news tip
* Download the abc7NY app for breaking news alerts
* Follow us on YouTube
Submit a News Tip