NEW YORK -- WABC-TV extended its run as the most watched station in the market and the country, according to the November 2015 Nielsen audience measurement period.
The flagship station captured a 3.4 rating/9 share in DMA Households, Monday-Sunday Sign-On to Sign-Off, in the country's most populous market. With each rating point representing 73,683 Tri-State area TV households, ABC7 attracts a larger audience than any other television station in the nation. ABC7 is also "most-liked" in the tri-state area on social media, with more than 1.3 million Likes on Facebook to go with hundreds of thousands of Twitter followers.
WABC-TV began the sweep period by airing the TCS New York City Marathon, New York's biggest sporting event, on November 1st. In a partnership with ESPN, WABC-TV's coverage reached 1 million viewers locally and averaged nearly nearly 350,000 viewers per quarter-hour during the race coverage. The marathon had 110,000 live stream starts on abc7ny.com, and marathon content was accessed in 182 different countries and territories. Channel 7's marathon pre-race coverage that morning averaged 194,000 viewers, and its "Countdown to the Starting Line" special the night before attracted 200,000 viewers even while airing opposite a Mets World Series pre-game show. Channel 7 kicked off its marathon coverage by airing the Opening Ceremony on the Friday night before the big race as 340,000 viewers tuned in. WABC-TV's coverage also reached tens of thousands of people via social media with Facebook and tweets from around the world, making it a truly global success.
WABC-TV's daily ratings success begins with the early morning news. The station's "Eyewitness News This Morning" with Lori Stokes, Ken Rosato, Bill Evans, and Heather O'Rourke, boasts the highest ratings from 430-5am among DMA Households and Adults 25-54. At 5am, WABC-TV leads in DMA Households with a 90% advantage and is #1 among Adults 25-54 with a 50% edge. At 6am, "Eyewitness News This Morning" holds a 72% lead among DMA Households and also maintains a 50% advantage among Adults 25-54.
"Good Morning America" leads the ratings in the country's largest market from 7-9am. It holds a 32% advantage over its closest competitor in DMA Households while also ranking #1 among Adults 25-54 and Women 25-54.
At 9am, "LIVE with Kelly and Michael" is #1 among DMA Households, attracting more than twice as many homes as any competitor. This longtime morning staple also holds a 90% lead over the next-closest station among Women 25-54 and a 63% lead among Women 18-49. The program's annual Halloween show was a huge success, more than doubling the competition in key demos locally while attracting nearly five million viewers nationally. "LIVE with Kelly and Michael" ranks #2 nationally among daytime talk shows despite airing in an earlier time period than most of its competitors. The program is produced by WABC-TV and syndicated nationally.
"Eyewitness News at Noon", now with David Novarro and Shirleen Allicot joining Bill Evans, continues to rank #1 in DMA Households. The only one-hour midday local newscast in the market, it also attracts more Women 25-54 than any of its competitors.
ABC's "The Chew" enjoys its "Eyewitness News" lead-in, winning its time period in DMA Households and Women 25-54. At 3pm, ABC veteran "General Hospital" also wins its time period among DMA Households and Women 25-54.
WABC-TV's "Eyewitness News First at 4," with Liz Cho, David Novarro, and Lee Goldberg, tops most of its evening news competitors that air at 5pm and 6pm in Adults 25-54.
"Eyewitness News at 5:00" with Diana Williams, Sade Baderinwa and Lee Goldberg, maintains its customary #1 spot among DMA Households and has a 22% advantage among Adults 25-54.
Earlier this year, Channel 7 introduced its newest local newscast: "Eyewitness News at 5", with Joe Torres, Sandra Bookman, Laura Behnke, and Jeff Smith on Sunday afternoons at 5pm. It has greatly improved the time period delivery while extending WABC-TV's long record of successfully introducing local news to new time periods. The newscast will expand to Saturdays this winter after the college football season concludes.
The weekday edition of "Eyewitness News at 6:00" with Bill Ritter, Liz Cho, Lee Goldberg and Rob Powers, holds a dominant 62% advantage in DMA Households and attracts nearly as many Adults 25-54 as its next two competitors combined. This sweep marks the 141st consecutive ratings survey period that WABC-TV has finished an outright #1 in DMA Households among local M-F 6pm newscasts.
"Eyewitness News at 11:00," featuring Bill Ritter, Sade Baderinwa, Lee Goldberg and Rob Powers, continues to rank #1 in DMA Households. The program also holds a solid 36% advantage among Adults 25-54 over its closest competitor.
"Eyewitness News" is equally strong on Saturdays and Sundays, where WABC-TV airs more local morning news than any of its competitors. "Eyewitness News This Morning" with Michelle Charlesworth, Rob Nelson, and Amy Freeze collectively ranks #1 among DMA Households and Adults 25-54. On Sunday nights, "Eyewitness News at 11:00," featuring Joe Torres, Sandra Bookman, Laura Behnke, and Jeff Smith, is #1 among DMA Households and Adults 25-54. "Eyewitness News" was the first local 11:00 p.m. newscast to expand to a full hour on the weekends and consistently performs well in that extra time.
"World News Tonight with David Muir" leads its network news competitors in both DMA Households and Adults 25-54. In Late Night, ABC's "Jimmy Kimmel Live" wins its time period among DMA Households, while long-running staple "Nightline" continues to perform well at 12:30 a.m.
WABC-TV's syndicated programs "Rachael Ray", "Jeopardy," and "Wheel of Fortune" continue to win their time periods in DMA Households and most key demographics, including Adults and Women 25-54.
In Prime, WABC-TV boasts many of the top regularly scheduled programs, including "How to Get Away with Murder," "Black-ish,", "Modern Family," "Dancing with the Stars," "Scandal," "Shark Tank" and longtime staple "Grey's Anatomy."
Channel 7's Eyewitness News apps for iPhone and Android generate millions of monthly impressions, while WABC-TV's Alarm and Weather Apps are also doing well and generate about 2 million page views a month. Including abc7ny.com, WABC-TV routinely sees more than 30 million monthly page views across all its platforms. ABC7 also continues to maintain a strong presence among social media with more than 1.3 million Facebook Likes, which is #1 among local broadcast station pages. Channel 7's Twitter feeds continue to grow, with 262,000 followers of its main feed - also #1 among local broadcast stations - and hundreds of thousands of followers overall. And the WATCH ABC app continues to grow, helping to deliver content to an increasing array of platforms.
WABC-TV, Channel 7, is the ABC, Inc. owned television station in New York City.
Source: Nielsen, Omniture, Facebook Insights, Twitter