Brian Spaly and Andy Dunn were on a mission.
To get men into the pants they make and out of the ones that don't flatter them. You know, the ones that cinch around the waist or hang a bit too low. The name for that look is 'khaki diaper butt.
Something they say guys won't get wearing a pair of Bonobos.
Brian is the designer. He made his first pair out of frustration, and on whim he started selling them to his friends at Stanford business school.
His best friend believed in him and now he's the company's CEO.
Bonobos is inspired by the bonobo. "It's a Chimpanzee. It's known to be the most sexually promiscuous animal in the animal kingdom," said Spaly.
The pants, they're made for guys who are stylish, but don't want to bother shopping at stores.
Bonobos are only sold online. There are cords, twills, wool often with crazy patterns lining the inside of the waistband and peeking out of the pockets.
There are also shorts and belts and everything's made in New York.
Brian and Andy only launched their site last October and already men in 28 countries have bought a pair. taking a big bite out of that khaki diaper butt problem.
In addition to pants, Bonobos sells shorts, belts and is planning to introduce shirts soon.
The pants sell for $110 and up.
To learn more about the pants, or to place an order, go to, http://www.bonobos.com/.
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STORY BY: Eyewitness News reporter Lauren Glassberg
WEB PRODUCED BY: Scott Curkin
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