Click back-to-school

August 12, 2011 2:13:29 PM PDT
Heading back to school usually means heading to the mall. With the economy still a little wobbly, parents and teens will be keeping spending in check. The best discounts and coupons this season probably won't require clipping, but clicking, scrolling, and maybe even some friending on the go.

If you find your favorite retailers, you may be able to get a good scoop on what they're planning for back-to-school this year. You might even be able to find coupons or information on other types of promotions.

A back-to-school survey from the financial consulting firm, Deloitte, found that 61 percent of shoppers with web-enabled smart phones will use them to look up price information, and to comparison shop.

Forty-three percent will be downloading coupons and discounts.

More than one-third of shoppers plan to tap into Facebook, Twitter and other social networking sites.

Most will be looking for deals while others to browse products, and read product reviews. Among the retailers who have seized on the trend - Aeropostale and its Facebook store, which also lets users share what's in their shopping bag with friends.

JC Penney's push encourages teens to upload their style photos to the store's Facebook page for a chance to win prizes.

Also, for those who are headed back to campus, Target's "1,000 likes" promotion runs through August 31st on Facebook, featuring daily deals on dorm items like mini-fridges and futons.

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