Lucky Rice Festival

May 3, 2011 2:50:39 PM PDT
An annual week of festivities, the Lucky Rice Festival shines a spotlight on Asian culinary culture through 8 auspicious events including the Grand Feast, Night Market, Opening Cocktails, Talk + Taste and other tastings, dinners and gastronomic gatherings.

Following a sold-out 2010 New York City launch that attracted over 6,500 guests, we are expanding into other North American markets with both the Festival as well as year-round custom events crafted for corporate partners who seek to reach culturally-sophisticated, global-minded consumers.

"I think Asian food in this country has gone through a transformation," said Hooni Kim.

Kim says the American palate is changing. People are becoming more adventurous and want to eat the real deal even if it's super spicy pickles that he puts on his Korean sliders.

"Nowadays we're into authentic flavors and the American people have embraced it," adds Kim.

Lines outside the truck, that will be on hand at the outdoor night market.

The Lucky Rice Festival was created by Danielle Chang. "Food is such a great lens to explore culture with lucky rice," he said.

For more information, go to