"Our day in and day out business is making suits for businessmen, tuxedos for grooms," Tod Greenfield said.
That includes suits for a few presidents, but these days, Martin Greenfield Clothiers in East Williamsburg is focused on PPE.
"100% cotton suiting, so they have a suity sort of a look to them," Tod Greenfield said. "But they're washable and should be worn over and over again."
He is giving out hundreds of them to essential workers, and the company is also selling them online -- buy six, donate six. And all this sewing is keeping the factory running and a paycheck coming to several longtime employees who can't come in to work.
"A lot of them are elderly, and many have sewing machines at home, Tod Greenfield said. "So today, we're preparing kits to send to the houses so the older ones can work from home make the masks at home."
Working from home is actually against union rules, but Workers United is willing to bend the rules under the circumstances.
"Many companies have just shut down because they didn't know what to do, but Tod is one of the more aggressive employers and forward thinkers," Workers United Secretary Treasurer Edgar Romney said.
And in the coming days, more workers will be added to sew medical gowns based on a prototype design by Crye Precision at the Brooklyn Navy Yard.
"We'll be sewing the gowns for them just like my workers are sewing the masks for me," Tod Greenfield said.
That can-do approach that began with Tod's father, Martin Greenfield, who is now 91 years old and a Holocaust survivor who was liberated by the US Army.
"He's always felt a huge debt of gratitude," Tod Greenfield said. "Always taught us to do everything we could to give back and help."
The masks have a copper wire to shape by the nose, and there is a pocket for filtration to be added. It is a worthwhile investment that also does good.
MORE CORONAVIRUS COVID-19 COVERAGE
Grieving the lost: Tri-State residents who have died
New York state
Where are the testing centers
See how our communities are making a difference
Free educational resources for parents and children
How you can help victims of coronavirus
Share your coronavirus story with Eyewitness News
Stimulus check scams and other coronavirus hoaxes
Coronavirus prevention: how clean are your hands?
Centers for Disease Control and Prevention on coronavirus
Total count of NYC COVID-19 cases based on patient address