Now through Dec. 24, when you write a letter to Santa and send it through Macy's Believe campaign, the department store will donate $1 to the Make-A-Wish Foundation.
To participate, write a physical letter when you visit a Macy's store or go to the Believe website to write your letter online. It doesn't have to be a wish; you can also write a message of hope and Christmas cheer.
We had so much fun at our #MacysBelieve kick-off parties! Here are some of our fave moments: https://t.co/Sih9Hdf6xe pic.twitter.com/Yw0nciBWES
— Macy's (@Macys) November 14, 2017
The campaign is inspired by the story of 8-year-old Virginia O'Hanlon, who wrote a letter to the New York Sun newspaper in 1897 asking if Santa exists. The editor's reply began, "Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist."
Make-A-Wish uses the money to grant wishes to kids with life-threatening medical conditions. On its Believe campaign site, Macy's says it has raised more than $100 million since 2003.
