Perhaps motivated by wanting to fill up the seats for Saturday's fights in Las Vegas, the UFC slashed prices on tickets for UFC 202 over the last 24 hours.
Some upper-level seats at T-Mobile Arena that originally cost $365 were reduced by 41 percent to $215. The best seats located right by the Octagon cost $9,995 earlier this week. By Friday morning, the face value on those seats were cut by 20 percent to $7,995.
Other premium seats that cost $2,950 were reduced to as low as $1,850.
UFC spokesman Dave Sholler declined to comment.
Even with the price cutting, UFC figures to pull in at least $7 million in gate revenue, which would make it among the most successful cards in history.
It still can be viewed as a disappointment given McGregor's status in the sport. Reasons given by insiders for the lack of interest is a drop-off in the crowd traveling to town from Ireland, and a local Vegas audience that is somewhat tapped out from UFC 200, the card McGregor-Diaz was supposed to be on.