A flashy electronic sign reads "Speed Limit 30", then a man on the sign turns into a skeleton and the words "Slow Down" appear next to it.
Officials say the sign shows fatal consequences of exceeding the speed limit.
The signs were installed on /*4th Avenue*/ in /*Brooklyn*/ and on /*Horace Harding Expressway*/ in /*Elmhurst*/, /*Queens*/.
Both locations are known for excessive speeding.