The ads by Rabbis for Human Rights - North America and the Christian group Sojourners went up Monday.
The New York Times reports that they'll hang in the 10 Manhattan subway stations where the anti-jihad ads implying enemies of Israel are "savages" appear.
The rabbis' ad says: "In the choice between love and hate, choose love. Help stop bigotry against our Muslim neighbors."
The Christian ad says: "Love your Muslim neighbors."
On Wednesday, another group, United Methodist Women, placed pro-Muslim ads in the subway. They say: "Hate speech is not civilized."
The American Freedom Defense Initiative is behind the anti-jihad ads.
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