Many men send their sweetie flowers.
But some men are instead learning to arrange their own bouquets.
Kenji Takenaka, a master florist, started a class back home in Japan about 3 years ago.
It was so well received; he decided to try it in New York City.
In case you're wondering, what real guy would sign up, well during the first session we had an insurance advisor, photographer, chemical engineer and energy consultant.
"I think everybody appreciates the brilliance, colors, flowers, why not," said Carl Meyers, a student.
Why not throw caution to the wind and try something really new.
"They're beautiful, from what I understand, you can't get flowers like this here in New York," said Gregg Knepper, a student.
"Try to keep the heads at the same level," said Kenji Takenaka, Noir Hanna International.
Takenaka is teaching these eager students the art of arranging during a special Valentine's Day class, just for men.
They admit there is a method to his madness.
"I could bring flowers home to my wife any day, but if I tell her I made them myself, that's a plus, brownie points," said Scott Morris, a student.
Russell's fiancé Jacklyn thought his arrangements needed work.
"She dropped subtle hints about the type of flowers I've chose, about the colors, basically said, don't pick those again," said Russell Karas, a student.
Carl's wife Cathleen was begging for flowers.
"She's is always, always begging for arrangements, and I fall behind and I come home, she's already called the florist," Meyers said.
Well, now they're the florist.
Instead of roses, Kenji chooses flowers in various shades of purple.
"Purple's got the passion of red and the clam of blue, I think it's a really good color," Takenaka said.
First, they gather the freesia and take a minute to soak up the moment.
Next, it's on to the sweet peas.
The men marvel at a batch of them, flown in from Japan.
That's where Kenji's family started their business, Noir Hanna, more than a century ago.
But for this group, it's the basics.
"The hardest part was tying the bow, something I'm not good at, Kenji helped me out, he had a better touch," Karas said.
In the end, the men take home a perfect bouquet, and they leave a group who shed its thorns and blossomed.
"It was pretty easy and I take pride in my flowers now," Knepper said.
Kenji supplies the flowers, all of the tools you'll need, and the vase.
The class runs about an hour.
For more information visit: www.noirhanna.com