The virtual fundraising effort is simple: celebrities offer once-in-a-lifetime experiences fans can win.
Fans just have to donate $10 to COVID-19 relief.
All donations will benefit charities including "Feeding America," "Meals On Wheels," and "No Kid Hungry."
Eli Manning got the ball rolling when he accepted his older brother Peyton's challenge and offered up the car awarded to him after he won the MVP award in Super Bowl XLVI.
Eli Manning has accepted the #ALLINCHALLENGE. Go to https://t.co/D0FYe6rxZw to participate & enter for a chance to hang out with Eli Manning to help feed the hungry during this challenging time. pic.twitter.com/sjYxMaK2kV— New York Giants (@Giants) April 15, 2020
Manning added that he would drive the car to the winning bidder himself and meet the winner and his or her family.
The ALL IN Challenge is being spearheaded by Michael Rubin, the co-owner of the Philadelphia 76ers and New Jersey devils.
MORE CORONAVIRUS COVID-19 COVERAGE
Grieving the lost: Tri-State residents who have died
New York City
Where are the testing centers
See how our communities are making a difference
Free educational resources for parents and children
How you can help victims of coronavirus
Share your coronavirus story with Eyewitness News
Stimulus check scams and other coronavirus hoaxes
Coronavirus prevention: how clean are your hands?
Centers for Disease Control and Prevention on coronavirus
Total count of NYC COVID-19 cases based on patient address