The tributes were being written Friday on pieces of cardboard, and on newspapers bearing his photo.
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Says one: "Moonwalk 4Eva Michael."
The Apollo has become the become the home of an all Michael shrine, with flowers candles, pictures and memorabilia. Fans flock like Pilgrams to this place to remember.
Fatimah Smalls was among those paying respects. She says sharing the pain with other fans "makes it a little bit easier."
The tribute outside the Apollo began Thursday his death was confirmed. It continued well into the night.
Many say they will never forget where they were, what they were doing on the day Michael Jackson passed away. Fans young and old, all cultures and ethnic groups have come. Tourists have been out taking pictures to remember this unique Harlem gathering on this is day of reflection, and day of celebration.
Jackson first performed with his brothers the Apollo at age 9.
The theater sign now says: "In Memory of Michael Jackson. A True Apollo Legend."
Mayor Michael Bloomberg spoke about the late "King of Pop" on Friday as he launched the city's swimming pool season at the Jackie Robinson Recreation Center.
Bloomberg said he'd been listening to Jackson music in the car as he headed to the event.
While the mayor, parks commissioner and children were leaping into the pool, the song "Don't Stop 'Til You Get Enough" played over loudspeakers.
Bloomberg said many people in New York - "the entertainment capital of the world" - idolized Jackson.
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